Interessantes Gespräch im Rahmen der ” The Streaming Media East 2007” mit Vertretern der großen Amerikanischen Netzwerke (in Amerika sind damit historisch gesehen die Fernsehanstalten gemeint) und Medien zum Thema: “The disconnect between consumers and major media”.

Auszug:

Danilovic (VP Business Development, MediaZone): One of the major trends I couldn’t have predicted 10 years ago when I started is that the business is going global – if you look at TV and film today it’s still territorial. All of a sudden you can put a television channel online and you’re global, and there’s this power of the global consumer and that changes the way business is done today.

Jurgenson (Digital entertainment reporter, Wall Street Journal): The common misconception is that the web consumer is omnivorous and all over the web, and in fact most people interact with this entertainment content in recognizable patterns. They have small groups of websites and blogs they visit daily. Through those patterns they discover other sites. I think a lot of people still depend on aggregators, which are always going to be important when there’s such a load of material out there. I’m interested in how these new serial stories are going to succeed online. Series are coming online – two minutes apiece, one a day, 130 episodes. I’m curious to see how those will work out. Will this keep people there?

Kaufman (VP Content and Programming, nbc): The biggest challenge perceived by the industry is the loss of control. You can’t force people to encounter your stuff the way you want. People have an unlimited choice of where else to go. You have two choices – you can shake your fist at that and go out of business, or you can embrace that and say “How can I use that as an opportunity?� The ultimate result of that is more total brand interactions. Ultimately it’s much more of an opportunity than a challenge. I don’t think everyone in the media industry is ready to do this just yet.

Gefunden bei lostremote.

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